Together with Twelve50Five, VINNY’s is scaling as a global leader in modern heritage and premium footwear.

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When founder Virgil Nicholas embarked on a creative journey to craft distinctive footwear, he was inspired by memories of his upbringing and motivated by a desire to feel authentically himself.


Cool, refined, and understated, each VINNY’s shoe is a modern classic – contemporary yet eternal, a clear statement of self-expression and ambition.

Virgil Nicholas entrusted 1255 with giving his vision for VINNY’s the support it needed to thrive.

Revenue Growth: Increased net sales by 62%

D2C Expansion: Grew D2C share by 29%

Improved Profitability: Boosted gross margin by 19%

Celebrity Endorsements: Consecutively worn by A-list celebrities including Justin Bieber, Seth Rogan and Shawn Mendes